AI Control Tower
Traqo AI Control Tower is the agentic operations layer that watches every shipment, predicts SLA breaches before they happen, and triggers the next-best-action automatically — re-allocate, call carrier, alert customer, raise a debit note. Replaces 2–3 operations seats per region with a single tower running 24×7 across 1,80,000+ monthly shipments worldwide.
Stop drowning in dashboards. Our AI watches everything and brings you the 5 things that need your attention right now.
Surfacing 1.2M+ prioritised actions per month
Before & After
Two ways to run ai control tower.
- —12 dashboards open, 800 alerts a day, mostly noise
- —The one alert that mattered was on screen 4, scrolled down
- —By the time you act, the truck has already left the route
- AI ranks every event by financial and SLA impact
- You see the top 5. Each one comes with a recommended action.
- Approve, reroute, or escalate — in one click
How it works
Three steps. From your first day.
AI watches everything
Every truck, every shipment, every milestone, in real-time.
Prioritization
Events ranked by cost-at-risk, SLA breach risk, customer impact.
Action chips
Each priority comes with the next-best-action ready to fire.
What's inside
Everything you need. Nothing you don't.
Priority feed
5 most-important things. Updated minute by minute.
Recommended actions
Reroute, hold, escalate — pre-calculated, one click.
Cost-at-risk scoring
Every alert tagged with the rupees it could lose you.
Daily AI digest
5-minute morning brief on yesterday's biggest moves.
The number that matters
prioritised actions, not 50 alerts
you get your day back
"I went from 200 alerts a day to 5 priorities. I make better decisions because I'm not exhausted."
The result
Pairs perfectly with
One module is good. Three is a system.
Part of
14 solutions use AI Control Tower
FAQ
Frequently asked questions about AI Control Tower
- What is an AI logistics control tower?
- An AI logistics control tower is a centralised intelligence platform that monitors every shipment, vehicle, and freight event across your operation in real-time and uses machine learning to rank exceptions by financial and operational impact — so your team acts on the right things, in the right order, at the right time. Unlike a traditional dashboard that displays all data equally and leaves the prioritisation to the operator, an AI control tower applies cost-at-risk scoring, SLA breach probability, and customer impact weighting to every event and presents only the actions that will materially change the outcome if taken now. Traqo.ai's AI Control Tower surfaces 5 prioritised actions instead of 50 undifferentiated alerts.
- How does Traqo.ai's AI prioritise freight exceptions?
- Traqo.ai's AI scores each freight exception against three dimensions: financial risk (the cost at stake if no action is taken — missed SLA penalty, demurrage exposure, customer credit note), time sensitivity (how much time remains before the situation becomes irreversible), and customer impact (the tier and history of the affected customer, their tolerance for delay, and the likelihood they will escalate). Each dimension is weighted and combined into a single priority score. Events are then ranked from highest to lowest priority, and only the top 5–10 are surfaced in the action feed. Each action comes with a recommended next step — reroute, escalate, hold, contact carrier — that can be executed in one click.
- What is cost-at-risk scoring in freight management?
- Cost-at-risk scoring assigns a monetary value to each freight exception based on the financial consequences of inaction. For a delayed shipment, cost-at-risk includes the SLA penalty specified in your customer contract, the potential customer credit note, the cost of emergency re-dispatching if the original vehicle cannot recover, and the downstream impact on the customer's production schedule if the goods are critical materials. Traqo.ai calculates cost-at-risk using your contracted SLA terms, historical penalty data, and shipment value — giving your operations team a clear dollar figure for each priority item rather than a generic 'high/medium/low' classification.
- What types of freight exceptions does Traqo.ai's AI detect?
- Traqo.ai's AI monitors and scores the following exception categories: vehicle or shipment delay (current ETA exceeds promised delivery window), route deviation (vehicle significantly off the planned route), extended halt (vehicle stationary for longer than threshold, indicating breakdown or unauthorised stop), geofence breach (vehicle outside permitted operating zone), SLA at-risk (shipment on track but unlikely to meet commitment given current progress), demurrage countdown (container free-time window below configured alert threshold), invoice exception (transporter invoice does not match contracted rate or trip record), and carrier non-response (carrier allocated but not confirming driver details within SLA window).
- How is Traqo.ai's AI control tower different from a regular logistics dashboard?
- A regular logistics dashboard displays data — all shipments, all statuses, all alerts — and expects the operator to identify what needs attention. With 500–2,000 active shipments on any given day, this is cognitively overwhelming and leads to important alerts being missed among routine data. Traqo.ai's AI control tower is fundamentally different: it starts from the question 'what should you do right now?' and works backward to surface only the answer. The AI processes everything continuously, scores everything, and shows your team only the 5–10 items where a specific action in the next 30–60 minutes will change the outcome. Everything else is monitored in the background.
- What is a recommended action in Traqo.ai's AI control tower?
- Each prioritised exception in Traqo.ai's action feed comes with a pre-calculated recommended action — the specific step the AI determines has the highest probability of resolving the exception at lowest cost. Examples include: 'Reroute via NH-48 — saves 2.5 hours, estimated delivery on time', 'Call driver — vehicle halted 90 minutes, breakdown likely', 'Contact [Carrier X] — indent accepted but no driver confirmed in 3 hours', 'Initiate demurrage extension — container free-time expires in 6 hours'. Actions that can be executed digitally (reroute, escalation message, carrier alert) are available as one-click commands. Actions requiring a phone call are presented with the relevant contact details.
- How does the daily AI digest work?
- Traqo.ai's daily AI digest is a 5-minute morning briefing — delivered via email and in-app — that summarises the previous 24 hours of freight operations. It covers: the top 3 most financially significant exceptions and their resolutions, the 3 carriers with the worst on-time performance that day, the lanes with the highest average delay, the total cost-at-risk managed vs. cost-at-risk realised, and a 24-hour forward look at shipments most at risk of missing their SLA today. The digest is designed for logistics managers and supply chain directors who need a quick, high-signal view of operational health without logging into a dashboard first thing each morning.
- Can the AI control tower integrate with existing TMS or ERP systems?
- Yes. Traqo.ai's AI Control Tower is designed as the intelligence layer on top of the full Traqo.ai platform — it consumes data from all connected modules including tracking, yard management, PTL control tower, EXIM, and settlement. For customers who also use legacy TMS systems, Traqo.ai supports inbound data feeds via REST API, EDI, or flat-file integration, allowing the AI to score exceptions across a combined data set. ERP integration (SAP, Oracle, MS Dynamics) provides the financial contract data — SLA terms, customer tier, contracted rates — needed for accurate cost-at-risk scoring.
Get started
See AI Control Tower
in your warehouse.
30-minute walkthrough on your own data. No IT team. No commitment.
Let's start with your company
Get Started
Talk to a freight expert.
Tell us about your fleet. We'll set up a pilot, walk you through the dashboard, and show you live tracking on your own trucks — no GPS hardware required.
- Pilot on up to 10 trucks, free for 14 days
- Live in under 5 minutes — just the driver's phone
- Direct line to our solutions team
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