Traqo.ai
Customer Stories

The world's manufacturers run their freight on Traqo.

From single-plant FMCG brands to multi-plant building-material giants — see how teams cut freight cost, settle faster, and stop chasing trucks.

100+ enterprises live
₹1,440 Cr freight tracked / yr
22 industries served
Book a 30-min demo Download success snapshots

100+ shippers run on Traqo.ai across 12 countries — including Godrej Rentrust, Polycab, Häfele, Action TESA, Orientbell, Cremica and Mrs. Bectors, plus enterprise customers in the Middle East, Southeast Asia and Africa. Documented outcomes: 11–14% freight cost reduction, 92% on-time dispatch, same-cycle freight settlement, and 7-day go-live. Industries served include manufacturing, FMCG, pharma, auto, steel and building materials.

Trusted by leaders across industries

GODREJ RENTRUSTTATA HITACHIPANASONICPOLYCABCROMAIRCTCZAMIL STEELHAFELEORIENTBELLMRS. BECTORSWAKEFITACTION TESAKARCHERMICROTEKGAINWELLSHYAM METALLICSVARUNAPRABHAAT GLOBALDYNAMIC CABLESVEEBADFM FOODSKALPATARU POWERBRAND CONCEPTS
18%
average freight cost reduction
7d
faster settlement cycle
92%
on-time delivery
4.6×
ROI in year one
Featured Stories

Real teams, real outcomes.

Browse by what matters to you — your industry, your freight mode, or the outcome you're chasing.

DYNAMIC CABLES
Cables & conductors

Four years of real-time control over outbound freight

Runs hundreds of monthly outbound trips on live tracking, ePOD, and automation — replacing manual follow-ups and paper PODs at the Jaipur plant.

4 yrs
platform partnership
100%
outbound trips tracked live
Paperless
ePOD reconciliation
real time trackingocr podindent automation
Anil Agrawal
Head of Supply Chain
Read story
HÄFELE
Furniture & hardware

From manual calls to structured RFQ — transparent FTL procurement

Replaced individual transporter negotiations with a competitive RFQ platform, gaining side-by-side lane pricing, full audit trail, and stronger re-negotiation leverage.

Structured
competitive RFQ per lane
100%
digital audit trail
Multi-bid
quotes for every FTL move
load boardindent automationai control tower
Krishna Kumar Singh
Director, Supply Chain Management
Read story
PRABHAAT GLOBAL
Agri inputs · Manufacturing

Auction-first logistics — competitive pricing, real-time plant control

Replaced manual load planning and ad-hoc pricing with real-time transporter auctions and an automated gate pass system across PAN India operations.

Real-time
transporter bidding
Auto
trip creation + gate passes
35+
countries in export network
load boardreal time trackingai control tower
Saurabh Taneja
Chief Operating Officer
Read story
ACTION TESA
Building materials

5 plants, one control tower — 64% less detention

Centralised primary dispatch across five MDF plants and cut detention spend by nearly two-thirds.

−64%
detention spend
5
plants on one tower
11d
faster freight close
ai control towerreal time trackingfreight settlement
Abhishek
Head of Supply Chain
Read story
ORIENTBELL
Building materials

Plant dispatch + EXIM containers — one screen, one truth

Replaced two systems and four spreadsheets with a single live view from plant gate to port.

92%
on-time dispatch
4→1
systems retired
−38%
demurrage cost
indent automationreal time trackingai control tower
Manish Singh
Head of Plant Controlling
Read story
MRS. BECTORS
FMCG

Modern-trade PODs that close the same day

Digital POD turned a 14-day distributor dispute cycle into a same-day closure.

Same-day
POD closure
98%
MT slot adherence
−42%
POD disputes
ocr podreal time trackingfreight settlement
Logistics Operations
Distribution Head
Read story
RK GROUP
3PL · Multi-modal

Bid, dispatch, and settle — all in one platform

Switched from a freight broker spreadsheet to a live load board with auto-settled invoices.

−18%
average freight rate
7d
settlement cycle
3.2×
loads handled per ops user
load boardfreight settlementreal time tracking
VP Logistics
Head of Operations
Read story

"We unified nine plants on one platform. Our central tower finally has the truth, in real time."

VP Supply Chain
Top-5 global appliance manufacturer
Why Teams Switch

Before Traqo, after Traqo.

Plant dispatch
Before

Excel + WhatsApp groups. Each plant a black box.

After

One live tower. Central team sees every gate-out in real time.

−64% detention
Distributor PODs
Before

Paper PODs travel back for 14 days. Disputes pile up.

After

Driver snaps it. AI files it. Dispute closes the same day.

Same-day closure
Freight settlement
Before

30-day reconcile cycle, finance chases LRs every month-end.

After

Auto-matched invoices clear in the same cycle.

7d cycle
Security & compliance

Audited, certified, and trusted with the data of 100+ enterprises.

Traqo runs the freight operations of regulated shippers — pharma, food, building materials, auto. Our security posture is independently audited every year, with reports available under NDA.

SOC 2
SOC 2 Type II
AICPA Trust Services Criteria
Audited annually · report on request
ISO 27001
ISO/IEC 27001:2022
Information Security Management
Certified · scope: production platform
ISO 27701
ISO/IEC 27701
Privacy Information Management
Certified · extends 27001 controls
GDPR
GDPR
EU General Data Protection Regulation
DPA available · EU sub-processor list published
DPDP
DPDP Act 2023
India · Digital Personal Data Protection
Compliant · data localisation supported
HIPAA
HIPAA-aligned
For pharma & healthcare workflows
BAA available on enterprise plans
Operational posture
Uptime SLA
99.9%
Pen-tests
2× / year
Encryption
AES-256 · TLS 1.3
MFA & SSO
SAML · OIDC · SCIM
Audit reports, DPA templates, sub-processor list and pen-test summaries are available on request.
admin@traqo.in
Customer Voices

Heard from the people
who run freight.

Dynamic Cables
Cables & Conductors

Traqo has given us real-time control over every trip, cleaner delivery documentation, and far less manual intervention. Four years in, it remains a core part of how we run logistics at Jaipur.

4 yrsplatform partnership
Anil Agrawal
Head of Supply Chain · Dynamic Cables
In the newsBusiness Standard

Trusted by leaders across industries

GODREJ RENTRUSTTATA HITACHIPANASONICCROMAIRCTCPOLYCABZAMIL STEELHAFELEORIENTBELLMRS BECTORSWAKEFITDYNAMIC CABLESGREENPANELBRAND CONCEPTS

FAQ

Questions about Traqo customers

Who uses Traqo.ai?
100+ shippers run on Traqo today across 12 countries, including Godrej Rentrust, Polycab, Häfele, Action TESA, Orientbell, Cremica, Mrs. Bectors and enterprise customers in the Middle East, Southeast Asia and Africa. Industries span manufacturing, FMCG, building materials, pharma, auto and steel. Most customers are mid-market to enterprise shippers running 1,000–50,000 shipments per month.
What results do Traqo customers typically see?
Documented outcomes across the global customer base: 11–14% freight cost reduction (reverse auctions + lane benchmarking), 92% on-time dispatch (versus 70–80% pre-Traqo), same-cycle freight settlement (down from 30–45 days), truck-fill improvement from 78% to 92% (order planning + 3D load planner), and yard dwell time from 6+ hours to under 90 minutes.
Are there Traqo case studies I can read?
Yes — full customer stories with quantified before/after metrics are published on traqo.ai/customers. Featured stories include a top-5 global appliance manufacturer (9 plants unified on one platform), a major building-materials shipper (11% freight cost saved, 500 daily orders/depot), and a multinational FMCG brand (truck fill 78%→92%, same-day OCR ePOD).
In which countries does Traqo have customers?
Traqo is live in 12 countries — the United States, the United Kingdom, Germany, the UAE, Saudi Arabia, Singapore, Indonesia, Vietnam, Thailand, Kenya, Tanzania and India. Customers span manufacturers, distributors and 3PLs in FMCG, building materials, chemicals, pharma, auto and steel. The platform supports multi-currency billing and region-specific compliance (GDPR, PDPA, DPDP, ZATCA, GCC VAT, e-Way Bill) out of the box.
Can I speak to a Traqo customer reference before buying?
Yes — reference calls with comparable shippers (same industry, similar shipment volume, similar ERP stack, similar region) are part of the standard pre-contract evaluation. Most customers are willing to share their before/after metrics, what worked, and what they'd do differently. Request a reference call after the second demo.
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  • Pilot on up to 10 trucks, free for 14 days
  • Live in under 5 minutes — just the driver's phone
  • Direct line to our solutions team
Prefer email? Write to sales.support@traqo.io