Why we run freight auctions on WhatsApp (and not a portal)
After 14 customer interviews, every transporter chose WhatsApp over a slick web portal. Here's the data — and what it taught us about adoption in emerging-market logistics.
Notes from the team building Traqo — and the customers running freight on it.
After 14 customer interviews, every transporter chose WhatsApp over a slick web portal. Here's the data — and what it taught us about adoption in emerging-market logistics.
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