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Operator playbooks, written from the floor.

Notes from the team building Traqo — and the customers running freight on it.

14 posts · updated weekly
Featured · Playbooks

Why we run freight auctions on WhatsApp (and not a portal)

After 14 customer interviews, every transporter chose WhatsApp over a slick web portal. Here's the data — and what it taught us about adoption in emerging-market logistics.

AM
Aarav Mehta
Head of Product
· Apr 22, 2026· 8 min readRead article

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