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Traqo vs Shippeo:
Visibility, Plus the Rest of the Workflow
Traqo.ai vs Shippeo: Shippeo is a Paris-based real-time transportation visibility platform — tracking, ETAs, eCMR and carbon reporting across road, ocean, rail and air, and a Leader in Gartner's 2025 visibility Magic Quadrant. Traqo is a Logistics OS that also runs the freight — auctions, dispatch, yard, EXIM, ePOD and settlement — with tracking built in.
Shippeo is a leading real-time visibility platform that connects to your TMS. Traqo runs the freight itself — auctions, dispatch, yard, EXIM, ePOD and settlement — with tracking built in.
At a Glance
The quick read
A snapshot of the key differences.
| TTraqo | Shippeo | |
|---|---|---|
| Category | Full Logistics OS | Real-time transportation visibility |
| Best Fit | Mid-market shippers | Shippers and LSPs with a TMS |
| Modes | FTL, PTL, EXIM | FTL, LTL, parcel, ocean, rail, air |
| Runs freight | Yes — auctions to settlement | No — connects to your TMS |
| Carbon | — | GLEC-accredited, ISO 14083 |
| Pricing | Published plans and calculator | No public price |
| Network | 12 countries | 228,000+ carriers; 150+ countries |
Feature Comparison
Everything, side by side
| Feature | TTraqo | Shippeo |
|---|---|---|
| Visibility | ||
| Real-time road tracking | SIM-based, no hardware | Category leader |
| Multimodal visibility depth | Road and ocean | Road, ocean, rail, air |
| Contractual ETA and tracking SLA | ||
| Carbon reporting | GLEC, ISO 14083 | |
| eCMR and ePOD | OCR ePOD | |
| Running the Freight | ||
| Runs procurement, dispatch, yard and settlement | Visibility; connects to your TMS | |
| Commercials | ||
| Transparent published pricing | No public price | |
| Gartner Magic Quadrant Leader, visibility (2025) | ||
Where Traqo Wins
What Traqo does differently from Shippeo
Runs the freight, not only tracks it
Shippeo connects to your TMS to track loads. Traqo is the system that runs them — auctions, dispatch, yard, EXIM, ePOD and settlement — with tracking built in.
Reverse auctions on WhatsApp
Carriers bid from WhatsApp — no portal, no login — and Traqo customers cut freight cost about 11%.
Yard and settlement included
Gate passes, dock scheduling, a live yard map and auto-matched freight settlement are in the same platform.
SIM tracking — no hardware
Truck-level tracking through the driver's own SIM, with nothing to install, across your carriers from day one.
Published pricing
Traqo's plans and a pricing calculator are on traqo.ai/pricing. Shippeo publishes no price.
One platform, live in 7 days
No separate TMS to buy and connect: Traqo's no-code platform goes live in a week.
Honest Assessment
Where Shippeo has the edge
We believe in honest comparisons. Here's where Shippeo genuinely leads.
Visibility depth at scale
More than 100 million shipments a year across road, parcel, ocean, rail and air, with 228,000+ carriers and 1,100 TMS, telematics and ELD systems connected — and a Leader in the 2025 Gartner Magic Quadrant for real-time visibility.
Accountable data
A contractual SLA on tracking, ETA accuracy and carrier onboarding — 94% of carriers onboarded within 30 days, by its 2024 figure.
Carbon and digital documents
GLEC-accredited, ISO 14083-compliant carbon reporting, and eCMR aligned with the EU's eFTI rules — areas Traqo does not cover.
Decision Guide
Which one is right for you?
Choose Traqo if…
You're a mid-market shipper who wants procurement, dispatch, tracking, yard, ePOD and settlement in one platform — without buying and connecting a separate TMS.
Book a demoTrusted Globally
Who runs freight with Traqo
Global MNCs and enterprise manufacturers across 12 countries in North America, Europe, the Middle East, Southeast Asia, Africa and India.
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Visibility, plus the rest of the workflow
Auctions, dispatch, tracking, yard, EXIM, ePOD and settlement in one login. Live in 7 days.
FAQ
Traqo vs Shippeo — frequently asked questions
- What is the difference between Traqo and Shippeo?
- Shippeo is a real-time transportation visibility platform, based in Paris — tracking, ETAs, eCMR and carbon reporting across road, ocean, rail and air, connecting to a shipper's TMS rather than replacing it. Traqo is a Logistics OS that also runs the freight itself: auctions, dispatch, yard, EXIM, ePOD and settlement, with tracking built in.
- Is there a Shippeo alternative for mid-market shippers?
- Yes, for shippers who need more than visibility. Shippeo is a Leader in Gartner's 2025 Magic Quadrant for real-time transportation visibility and the deeper choice for multimodal tracking at scale. Traqo is the choice when you also need procurement, dispatch, yard and settlement in one platform, with published plans and a 7-day go-live.
- How much does Shippeo cost?
- Shippeo publishes no price; it is sold through demos, and its data service is also offered on the SAP Store. Traqo publishes its plans and a pricing calculator on traqo.ai/pricing.
- Shippeo vs Traqo — which is better for a mid-market shipper?
- If you already run a TMS and need best-in-class visibility, ETAs and carbon reporting across many modes, Shippeo is the better fit. If you want one platform that runs procurement, dispatch, tracking, yard, ePOD and settlement — without a separate TMS — Traqo usually is.
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- Pilot on up to 10 trucks, free for 14 days
- Live in under 5 minutes — just the driver's phone
- Direct line to our solutions team