Routing guide
A routing guide is a set of instructions telling suppliers how to ship to a buyer: which carrier to use for which weight or lane, how to book delivery appointments, and what the bill of lading and shipping notice must show. US retailers publish them for inbound freight and charge back vendors who ignore them.
What a retailer's guide covers
Macy's Backstage states the purpose plainly: to help vendors transport goods to it in the most reliable, cost-effective manner possible. Best Buy's guide for its US distribution centres says that on freight it collects, Best Buy assigns loads to carriers and pays the freight charges; it defines the advance ship notice as an electronic version of a printed packing slip, and records a late reschedule as a carrier missed appointment. Most guides set the carrier by shipment size, the appointment process, the bill of lading fields and the labels.
Worked example: which carrier, and the cost of ignoring it
| Rule | Buyer | What the guide says |
|---|---|---|
| Packages 1–150 lb each | Wegmans | Ship FedEx Ground / small parcel |
| 151 lb and over | Wegmans | Ship with C.H. Robinson |
| Carrier not in the guide | Macy's Backstage | $50.00 per freight bill, plus the vendor pays full freight |
| Bill of lading rules not followed | Best Buy | $200.00 per master BOL |
| Shipping air without authorisation | Best Buy | Excess freight charges plus a $200.00 processing fee |
The shipper's own routing guide
Shippers write routing guides for their own lanes too: a ranked list of carriers per lane, so the first-choice carrier gets the load and a backup gets it when the first declines. The US General Services Administration lists carriers on each cost comparison from low cost to high cost, but says agencies may consider factors other than price when routing a shipment. How often the first choice turns loads down is the tender rejection rate.
The mistake people make
Taking routing from the wrong person. Macy's Backstage says in capitals that buying offices are not authorized to issue routing instructions. Use a carrier the guide doesn't authorise and the shipment is treated as FOB Destination: the vendor pays all freight charges and carries any loss or damage.
FAQ
Routing guide: common questions
- What happens if a supplier doesn't follow a routing guide?
- The retailer charges back. Macy's Backstage bills $50 per freight bill and makes the vendor pay full freight for an unauthorised carrier; Best Buy charges $200 per master bill of lading that breaks its rules.
- Who pays freight under a routing guide?
- On collect freight, the buyer: Best Buy assigns the loads to carriers and pays the freight charges. A vendor that ships outside the guide can end up paying all of it.
- What is a carrier routing guide?
- A shipper's own ranked list of carriers for each lane — first choice, then backups — that sets who is offered each load. Agencies using GSA's rates see carriers listed from lowest to highest cost.
Sources
- Macy's Backstage routing guide — Macy's, revised 14 April 2026
- US RDC inbound shipping guide — Best Buy
- LTL routing guide — Wegmans
- FY2023 request for offers, Department of State freight rates — US General Services Administration, 29 July 2022
Related terms
- Tender rejectionTerm
- Advance shipping notice (ASN)Term
- On-time in-full (OTIF)Term
- Freight prepaid and freight collectTerm
- Dock schedulingTerm
- Request for quotation (RFQ)Term
On Traqo: Indent Automation allocates each load to a transporter by contract, lane or auction price.
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