Lead time
Lead time is the time between starting a process and finishing it — in logistics, usually customer lead time: from receiving an order to its arrival at the customer's door, including production, shipping, storage and delivery. Transit time is one part of it. Maersk distinguishes it from material lead time and production lead time.
Three lead times
| Lead time | From | To |
|---|---|---|
| Material | Ordering raw material | Receiving it |
| Production | Raw materials arriving | The goods finished |
| Customer | The order being received | Arrival at the customer's door — production, shipping, storage and delivery included |
Maersk lists what stretches it: transport delays, distance, order complexity — bulky, perishable or special-handling goods — customs clearance and unforeseen events. Unpredictable lead times upset inventory and production plans, and the costs of expediting, storing excess stock and paying demurrage and detention add up. On Maersk Spot, the carrier compensates if it fails to load booked cargo or delays it by more than 3 days, unless the shipper chose a rollable booking.
The World Bank's 2023 Logistics Performance Index, modelling 2.5 million container movements between May and October 2022, found lead times widely dispersed and skewed to the right of the mean, with the import end the largest driver of variability. Its conclusion: a lack of reliability matters more than the average delay.
Worked example: an import order
Order received → 20 days production → 2 days first mile and export clearance → 30–45 days China to Europe by sea → 3 days import clearance and delivery = 55–70 days customer lead time, of which 30–45 are transitThe sea leg is Maersk's planning range for China to Europe; the other stages are illustrative.
The mistake people make
Quoting transit time as lead time. A 30-day sailing is not a 30-day promise: production, the first mile, clearance and the last mile sit either side of it, each with its own variability, and the customer feels the total.
FAQ
Lead time: common questions
- What are the three types of lead time?
- Material lead time, from ordering raw material to receiving it; production lead time, from materials arriving to goods finished; and customer lead time, from receiving the order to delivery at the customer's door.
- What makes lead times longer?
- Maersk lists transport delays, distance, order complexity, customs clearance and unforeseen events such as natural disasters. Each adds time, and most add variability too.
- How can shipping lead time be shortened?
- Maersk suggests being flexible with modes — combining ocean and inland if it is faster — planning ahead with pre-arranged quotes, and keeping documentation airtight.
Sources
- Connecting to Compete 2023, the Logistics Performance Index — World Bank
- Lead time — Maersk, 9 October 2024
- Sea freight guide — Maersk, 27 September 2023
Related terms
- Transit timeTerm
- ETA (estimated time of arrival)Term
- On-time in-full (OTIF)Term
- Schedule reliabilityTerm
- Rolled cargoTerm
On Traqo: On-time Delivery pairs real-time tracking with AI exception handling so trucks hit the slot.
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