Mrs. Bectors Food Specialities partners with Traqo for end-to-end freight visibility

Mrs. Bectors Food Specialities Ltd — the company behind the Cremica biscuit brand and English Oven bakery products — has partnered with Traqo to bring real-time tracking and automation to its distribution network. The tie-up spans the company's retail stores, quick-service restaurant chains and B2B channels across India and 65+ international markets.

When a food company grows from a single home-based venture in Ludhiana to a distribution network spanning 65+ countries, freight visibility is not an operational preference — it is what separates a functioning supply chain from one that is constantly catching up.

The Traqo rollout brings Mrs. Bectors' freight operations onto a single tracker — every indent, every truck, every QSR delivery and every export container in one place — with automated exception alerts replacing the daily check-in calls between dispatchers, transporters and plant teams.