Brand Concepts unifies multi-warehouse logistics on Traqo's freight platform

Brand Concepts Ltd has partnered with Traqo to unify its logistics operations across multiple warehouses, enhancing visibility, control and efficiency. The partnership replaces disconnected manual freight processes with a single, digital workflow spanning procurement, tracking and proof-of-delivery. Brand Concepts is a fashion retail house specialising in travel gear, handbags and lifestyle accessories, partnering with global brands such as Tommy Hilfiger, United Colors of Benetton, Superdry, Juicy Couture and Aeropostale, and operating its own Bagline retail platform.

Before Traqo, freight procurement was handled manually across warehouses with unstructured bidding, there was limited visibility into vehicle movement and shipment status, proof-of-delivery was paper-based — leading to delays and disputes — and the team had no consolidated view of freight spend or realised savings.

After implementation, Traqo unified the logistics workflow through an integrated suite covering Auctions, Indents, Real-Time Tracking, ePOD and Automation. Monthly competitive auctions secure the best lane rates through transparent bidding; indents are raised and allocated digitally, removing manual coordination; every trip is monitored live with accurate ETAs and instant exception alerts; digital ePOD confirms delivery instantly, cutting disputes and speeding up billing; routine tasks run on their own to reduce manual effort; and freight spend is benchmarked to quantify savings on every trip.

Girish Mandwal, Head of Supply Chain at Brand Concepts Ltd, said: "Managing freight across multiple warehouses was complex and opaque. Traqo unified auctions, indents, live tracking, and delivery confirmations on a single platform, giving us tighter, more accountable operations with measurable savings."

Vaibhav Kumar, CTO & Co-Founder at Traqo, added: "Seeing auctions, indents, tracking, and ePOD integrated with measurable savings per trip illustrates exactly the operational impact we aimed to deliver."